Kendrick Lamar’s pgLang launches a new phone with only 250 units

In partnership with tech startup Light, pgLang for Light Phone is a limited edition model that is available in 250 pieces.

The tech startup Light and Kendrick Lamar and Dave Free’s company, pgLang, collaborated to design a smartphone. On November 2, a limited drop of 250 phones will be on sale on pgLang’s website.

A short film was released by pgLang to introduce the pgLang for Light Phone, which is designed to be a less distracting substitute for the contemporary cellphone and comes without a color interface or web browser. Check out the video below.

pgLang was established in 2020 by Lamar and Free, who described it as a “multi-lingual, at service company.” As part of a partnership called Driven by Luck, the company unveiled a Chuck 70 sneaker this month along with images that included Baby Keem and Dominic Fike.