For a long time, Travis Scott has had a similar interest in both fashion and music. Thus, it was only fitting that he made his highly anticipated new song debut alongside Future at an event promoting his partnership with an upscale watch brand.
Scott made an appearance at the opening celebration of his new Cactus Jack partnership with Swiss watchmaker Audemars Piguet on Thursday, November 30.
Scott and Future performed a brand-new song at the event, which was held at the Domino Sugar Factory in Williamsburg, Brooklyn. The song has been dubbed “Family Forever” or “Cinderella” by fans, or sometimes even a brand-new song featuring Cash Cobaine.
La Flame has actually teased this song before. He played a snippet of it at a nightclub show in 2022.
At the AP event, Scott also shared a new song with Cash Cobain
Furthermore, he collaborated on multiple songs with Future.
There is a $201,000 watch in the Cactus Jack x Audemars Piguet co-branded collection along with apparel and accessories.
Travis stated in a press release, “Watchmaking, to me, is the ultimate combo of engineering, fashion, tech, and design—a harmony of precision, craftsmanship, and perfect timing.” “I approached this collaboration in the same way that I would have sampled or started a beat, drawing from the greats while bringing in new ideas to propel them forward.
He continued, “I’m ecstatic about the outcomes—a first for the recognizable Royal Oak.” We are sending my brother Francois out with a mega fucking epic mic drop, which makes it even more epic that it is his last project as CEO of AP. Let’s goooooooooo.
The AP side was just as thrilled.
In late November, François-Henri Bennahmias, the CEO of Audemars Piguet, told The Business of Fashion, “Travis could raise an army.” “He possesses such power. People pay close attention to him.
“People will go crazy when they learn that AP and Travis collaborated on a piece of merchandise,” he continued. It breaks nearly all of the codes. Will it be a successful endeavor? We could have achieved success even if we had multiplied the quantity by ten or more.
