Snoop Dogg has disclosed some startling facts regarding the payment of artists via streaming services. In the most recent installment of the Business Untitled podcast, which debuted on YouTube on Wednesday, December 6, the legendary West Coast rapper disclosed his earnings upon reaching one billiоn Spotify plays.
“In the streaming world, I could show you right now, they sent me some sҺit from Spotify where I got a billiоn streams,” Snoop stated in the video below about 34 minutes in. “I got Һit by my publisher. “Break that down,” I urged. What is the amount of money? It wasn’t even $45,000, that sҺit.”
In November, Music Business Worldwide reported that Spotify is going to change its royalty arrangement, and that change will take effect in the first quarter of 2019. Songs will require 1,000 yearly streams or more as of January 2024 in order to be eligible for royalties.
“Designed to [demonetize] a population of tracks that today, on average, earn less than five cents per month,” an insider told MBW of the move. According to reports, this will enable Spotify to transfer $40 million from songs that fall short of the cutoff point to those that do.
“Often, these micro-payments aren’t even reaching human beings; aggregators frequently require a minimum level of [paid-out streaming royalties] before they allow indie artists to withdrаw the money,” a source told MBW. “We’re talking about tracks [whose royalties] aren’t hitting those minimum levels, leaving their Spotify royalty payouts sitting idle in bank accounts.”
A Spotify representative told XXL in response to rumors of their new royalty arrangement, “We’re always evaluating how we can best serve artists, and regularly discuss ways to further platform integrity.”