Visit Roc Nation’s office located in Los Angeles – where Jay Z spent his youth



After visiting Roc Nation’s headquarters in New York, it’s time to visit the company’s office located in Los Angeles, in the city where JAY-Z resides, decorated by Willo Perron.

The designer avoids bells and whistles in favor of a cool-as-calm environment.

“I didn’t want him to feel like a media office or animation manager, with music and video screens everywhere. I wasn’t interested in that kind of sensory overload,” Perron explains. do the opposite, creating an environment that is conducive to ideas and conversation, a space where you can really think,” she added.

The stylist’s relationship with Roc Nation founder Shawn “Jay-Z” Carter has been going on for nearly a decade. The pair collaborate on everything from live performances and album covers to home designs. “He gives me a lot of freedom to explore and develop concepts that I find appealing. The only limit I have for the office is the number of desks and desks. Besides that, they trust us,” Perron said.

In the rapper’s office, there are also chairs designed by famous Brazilian architect Oscar Niemeyer.