Jay-Z unexpectedly appeared in the Champions League final to support Roc Nation customer Vinicius Junior 🤩

The Champions League final between Real Madrid and Borussia Dortmund took place this Saturday (1) and saw the White Devils emerge victorious. The game brought countless celebrities to Wembley Stadium in London.

Among the famous attendees was American rapper and businessman Jay-Z. This billionaire not only attended as a football fan but also as the main partner of TFM Agency, the agency that manages the career of Real striker Vinicius Junior.

 

Before the match started, Jay-Z was seen on the field hugging Vinicius Junior, showing support for the Brazilian who has scored 16 goals this season. The artist’s presence highlights the power of Roc Nation, his company, in the world of football.

Initially focused on managing artists, producers and musicians, Roc Nation expanded into sports in 2013 with the creation of Roc Nation Sports.

 

Since last year, Jay-Z has further expanded his role in football by becoming the main shareholder of TFM Agency. This agency is responsible for the careers of young promises such as Endrick, from Palmeiras, Lucas Paquetá and Gabriel Martinelli, both from Arsenal.

 

Vinicius Junior, in particular, caught Jay-Z’s attention not only for his on-field skills but also for his leadership in the figҺt against racism.

Initially, Roc Nation Sports focused on athletes from the NBA (basketball), NFL (American football) and MLB (baseball). However, in recent years, football has become an area of ​​great interest to the 54-year-old rapper’s company.